Trade show magician
The key to exhibition success is persuading visitors to stop, take notice, remember your message and take action. By involving your company name and sales messages into his presentation Hotowka helps visitors remember your ‘unique sales benefits’ and creates a receptive link to your sales team.
Your objectives are of the utmost importance and John’s style is flexible to suit your needs.
Depending on your objectives, sometimes a ‘high profile’ approach is ideal and attracting large crowds is appropriate. As John educates the audience about your products and services the opportunity is created for your personnel to scan and target prospects.
Then there are times when a ‘low profile’ procedure is more beneficial. Under these circumstances John employs effective and efficient qualifying methods that will bridge the gap between ‘warm’ prospects and your sales staff. Better still, every person approached walks away with a smile on their face.
To help you make the most of your investment Hotowka has developed techniques to ….
- create corporate awareness
- identify and qualify genuine leads then introduce them to your sales staff
- educate potential buyers about your products and services
- encourage visitors to stay on the stand to wait for sales people
- keep guests and VIPs entertained
John Hotowka’s ‘Magic In Your Company’ will help you achieve outstanding results.
Exhibitions have included:
- IKK (Nuremberg)
- S M M (Hamburg)
- ACHEMA (Frankfurt)
- Drinktec Interbrau (Munich)
- The TOTAL Show
- CPHI (Milan)
- British Society of Gastroenterology
- Offshore Europe
- Spring Gift Fair
- Commercial Vehicle Show
- World Travel Market
- Glassex
- BSAVA Congress
- IOS - Cook UK Ltd
- Thwaites Trade Show
- Computer in Manufacturing Show
- The Institute of Biomedical Science Congress
- The National Association of Theatre Nurses show
- Conference on Asthma Education & Management
- The NFDA Show
- ‘K’ Exhibition (Dusseldorf)
- Interclean (Amsterdam)
- Telecom (Geneva)
- Optrafair
- The Cleaning Show
- Building Society Association Conference
- Pakex
- Diabetes UK
“I just wanted to say thank you for your efforts at the BSA (Building Society Association) conference in Bournemouth last week. I think you had the balance just right; I very much appreciated the way you were able to adapt what you’d planned to do to suit the conditions of the day. Everyone I’ve spoken to has said it was an excellent performance, and you were a great talking point both during and after the exhibition.”
Ian Keeton, Lynx Financial Systems (UK) Ltd
“When the brief was set, Hotowka developed a number of tricks and a full routine, which promoted the new brand name and the attribute. Hotowka’s energy level throughout the three day exhibition was good for the delegates, but also helped the Corus team maintain their own enthusiasm.”
