Stop ‘em, hold ‘em, lose ‘em
Getting exhibition leads the Hotowka way
That expensive exhibition stand is a waste of money unless you generate leads from which you then make sales.
John Hotowka can train and coach your people to double or treble their lead-generation efficiency, increasing sales and transforming the return on your exhibition investment.
All you need to know is how to do three things…
Stop ‘em – Most exhibitors miss sales opportunities by letting prospects walk by. John teaches you effective and unthreatening techniques that stop passers-by in their tracks and entice them onto your stand.
Hold ‘em – Is the person you stopped interested in your product or service? How do you get to the decision maker? John teaches how to get the information you need from your prospect.
Lose ‘em – Now you have the information you need, how do you let visitors leave with a smile on their faces? Just as important, how do you dismiss unwanted visitors who don’t want to buy? Can you be sure you haven’t missed any opportunities? John shows you how.
20 years experience
Since 1989, John Hotowka has helped businesses to raise brand awareness and sell their wares at exhibitions all over the world. At his peak he presented at 19 exhibitions a year, accumulating experience and insights that now inform his lead-generating training.
Exhibitions have included:
- IKK (Nuremberg)
- S M M (Hamburg)
- ACHEMA (Frankfurt)
- Drinktec Interbrau (Munich)
- CPHI (Milan)
- British Society of Gastroenterology
- Offshore Europe
- Spring Gift Fair
- Commercial Vehicle Show
- World Travel Market
- Glassex
- Computer in Manufacturing Show
- The Institute of Biomedical Science Congress
- The NFDA Show
- ‘K’ Exhibition (Dusseldorf)
- Interclean (Amsterdam)
- Telecom (Geneva)
- Optrafair
- Building Society Association Conference
- Pakex
A great talking point
“Thank you for your efforts at the Building Society Association conference in Bournemouth last week. I think you had the balance just right; I very much appreciated the way you were able to adapt what you’d planned to do to suit the conditions of the day. Everyone I’ve spoken to has said it was an excellent performance, and you were a great talking point both during and after the exhibition.”
Ian Keeton, Lynx Financial Systems (UK) Ltd
You helped our team maintain enthusiasm
“When the brief was set, Hotowka developed a number of tricks and a full routine, which promoted the new brand name and the attribute. Hotowka’s energy level throughout the three day exhibition was good for the delegates, but also helped the Corus team maintain their own enthusiasm.”
Roger Steeper, Manager Market & Product Development, Corus